I LEAD CREATIVES TO…
Tell Stories.
Inspire Others.
Motivate Change.
I am a Creatives and Marketing leader with 20+ years of experience building high-performing teams, elevating brands, and driving impact through strategic storytelling and world-class production.
Strategic Thinker
I look for the big picture, considering purpose with larger objectives.
Team Builder
I build people up, create clarity, and foster a culture that focus on individual talents.
Story-Driven Creative
I craft content and creative stratigies that connects with audiences; helping them to understand, believe, and act.
Results Focused
I believe in goal orinented, intentional planning achives the best results.
I BELIEVE…
Creatives require purpose-driven leadership.
I partner with organizations to turn goals & ideas into powerful stories that build strong brands, engage audiences, and achieve results. From higher education to global nonprofits and corporate brands, I bring sound strategy, creativity, and operational excellence together to solve problems affabilly with meaningfully results
20+
Years
Higher Ed
& Nonprofit
Systems &
Processes
1000s
of Projects
Strengths based leadership
Strengths-based leadership starts with knowing and leading teams from your natural talents rather than trying to fit a single model of leadership. Gallup’s Clifton Strength Finder at its core is about creating high performance team members in a sustainable way, where people can bring the best of themselves to work and feel energized by it. It focuses on recognizing and aligning the strengths of others so teams can work with more trust, appreciation, and therefore have a greater impact.
My Top Ten Clifton Strengths are...
Context
Seeing the bigger picture.
Arranger
Organizing people and resources.
Responsibility
Owning outcomes and commitments.
Connectedness
Bringing people together.
Positivity
Encouraging teams to thrive.
Relator
Building strong, trust-based relationships.
Individualization
Recognizing and developing unique potential.
Analytical
Thinking critically to solve complex problems.
Developer
Investing in others and helping them grow.
Input
Gathering the right information to make better decisions.
How I Lead
- Drive ahead while reflecting on past results.
- Clarify the vision and align teams around strategic goals.
- Build the plan around achiveable steps.
- Empower the individual to see their unquie skills.
- Measure, learn, and continually improve with a positive attidute.
EXPERIENCE
EXPERTISE
- Enrollment Marketing Strategy
- Brand Strategy & Positioning
- Creative Direction & Design
- Video Production & Storytelling
- Team Leadership & Development
- Cross-Functional Collaboration
- Budget & Vendor Management
- Project & Workflow Management
- Data-Informed Decision Making
- CRM & Marketing Technologies